A few weeks ago, a new brand came onto the scene. Auric Cosmetics, created by Youtuber Samantha Ravndahl, is a luxury brand that places an emphasis on inclusivity with their tagline “Better together,” high quality, and high ethical standards in the beauty industry. I’m going to link to Sam’s launch video here, because she’ll be able to explain the brands inception and messaging better than I can. I purchased a few products from the brand’s initial launch and have been testing them for review over the past few weeks. Links to posts regarding my Auric Brand Review can be found below.
The initial edit consisted of an illuminating face product, Glow Lust, and a cream/powder shadow duo, Smoke Reflect. I did pick up one shade of the Glow Lust and 2 shades in the Smoke Reflect and have been playing with them to gather my thoughts.
Auric Brand Reviews:
Click here for an Auric Glow Lust Review
Click here for a Auric Smoke Reflect Review
General notes:
If you head over to this post, a Glow Lust review, you’ll fin a ton of in depth brand information and some general thoughts about the brand and its initial launch. But to summarize:
- Glow Lust and Smoke Reflect were created as cruelty free alternatives to 2 bestselling products currently on the market: Charlotte Tilbury’s Hollywood Flawless Filter* and Tom Ford’s Cream and Powder Eye Color*, respectively. I speak in detail about this and my thoughts on it in the Glow Lust review here.
- Auric was created and intended to be a standalone brand. While created by an influencer, I really feel like it was, and will, live on its own rather than an extension of Sam’s Internet personality.
I hope you enjoy these reviews within my Auric Brand Review. What do you think of the brand?